KYBOE! has launched a first-of-its-kind Babson college edition watch. It was inspired by Babson College alumnus, President’s Advisory Council member, and entrepreneur Marc Bell ’89 who, after falling in love with KYBOE!, its products, and founders, jumped on the opportunity to help the Netherland-based company launch in North America in 2015.
Now, as part of this global brand, Bell has married his adoration for fashion and entrepreneurship with his deep-rooted pride for Babson, in the release of a first-of-its-kind college edition KYBOE! watch.
The new watch was introduced at Babson’s fourth annual Alumni Art Basel Reception in Miami—hosted by Bell at an exclusive KYBOE! pop-up event on South Beach.
Bell was joined by Steven Maler, Director of Babson’s Sorenson Center for the Arts, who helped welcome the crowd. The event was attended by nearly 80 members the Babson community.
Bell and team look forward to introducing additional college-edition watches as part of the company’s Power Series Collection. Each will serve as a prideful way of supporting one’s Alma mater and/or the perfect gift for new graduates.
Born out of the notorious nightlife of Ibiza and the elite beaches of St. Tropez, KYBOE! has grown into a global watch sensation whose unmistakably bold and sexy design continues to demand the attention of trendsetters everywhere.
Art Basel stages the world’s premier Modern and contemporary art fairs, staged annually in Basel, Miami Beach, and Hong Kong. A driving force in supporting the role that galleries play in nurturing the careers of their artists, Art Basel frequently expands its platforms to include the newest developments in the visual arts.
Babson began hosting Art Basel alumni events in 2013 to connect and celebrate the avid art entrepreneurs, collectors, and enthusiasts that make up its global community.